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About Yotta
Why was Yotta created?
Why was Yotta created?
Written by Jeff Johnson
Updated over a week ago

Yotta is out to change people's opinions about personal finance. Exciting. Responsible. Rewarding. Who knew saving could be so fun?

Yotta was founded to help Americans become more financially secure. According to the Federal Reserve, 40% of Americans can’t come up with $400 in an emergency. This leaves almost half the country in a financially vulnerable position.

Even though 40% of Americans struggle to save, Americans spend $80 billion on the lottery every year, or $640 per household on average. The lottery is the worst bet you can make - only 50% of what's put in is paid out.

So if the lottery is such a sub-optimal financial decision and saving is so important, why do people under-save and over-spend on the lottery? Because saving is boring. There's no short-term reward. On the other hand, the lottery provides immediate hope, excitement, and fun.

Yotta fixes this problem by making saving instantly fun while also offering better economic value than most savings accounts. With Yotta, you get the chance to win big just by saving. So even in weeks where you don’t redeem a prize, your money still grows, instead of disappearing like in the lottery.

The biggest five banks have 50% of the deposits in the U.S. Wells Fargo and Chase pay 0.01% on savings. We partner with high value banks that pay way better rates.

We pool together a portion of the interest from high value banks and offer it via prizes through daily number draws.

We were inspired by Premium Bonds in the UK, where 23 million people participate in savings product with a chance to redeem big prizes.

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